The latest digital platforms for retail banking provide new ways to support multiple touch points between banks and their customers, including smartphones, tablets and wearables.
The big idea is to define customer interactions in terms of a set of tasks, situations, information and opportunities. With the right platform, your bank has the tools to optimise these interactions by putting the focus on customer needs and convenience, immediately enabling them to connect with your bank in the same way that they do with Facebook or Amazon. The relationship becomes closer and more personal, boosting customer loyalty and retention.
GFT has a proven track record in developing digital platforms with mobile capabilities based on such concepts. As the sector specialist, we help retail banks like yours grow their businesses by enriching their digital platforms with the very latest technologies.